Paris, 14 September 2015 – At dmexco, Smart AdServer, the direct and programmatic advertising platform, announced that its publishers can now extend their rich media format sales to programmatic channels.
In the programmatic advertising market, it is increasingly common to combine performance and branding rationale. Buyer interest in rich media formats has also clearly increased since the beginning of 2015. During the first half-year, the volume of inventory available for rich media formats quintupled on the Smart RTB+ platform.
To meet the expectations of its publishers, Smart AdServer has launched an original solution that enables them to increase their programmatic sales with rich media:
- By monetizing rich media “standard” formats with Smart RTB+
Rich media formats that have been available in the Smart AdServer platform for several years now, such as