30% increase in turnover in 2009, 162 % internationally
Paris, 23 March 2010 – Smart AdServer, a key player in ad serving and digital marketing in Europe, continues to register major growth both in France and abroad. With a turnover of 5.68 million Euros for the financial year 2009 and 45 new contracts signed, the French ad server displays a 30% increase in revenue compared to the previous year. 2009 was marked by an increased international presence, notably in Central and Eastern Europe. Smart AdServer has also launched a mobile ad serving solution which enables the steering of web- and mobile advertising campaigns on a single management and broadcast interface.
Major increase in international growth rate
Massive growth surge for Smart AdServer outside France with 28 new contracts signed. International sales figures thus posted a 162% increase compared to 2008, bringing its share up to 27% of total turnover versus 13.9% in 2008.
Smart AdServer continues to expand its customer portfolio in Germany, Spain, Great-Britain and Eastern Europe. 2009 also marked the start of business activities in Russia, Poland, Mexico, Tunisia, Pakistan, Lebanon, Syria, Turkey…
In the context of the growth witnessed in the major hubs of Central and Eastern Europe, Smart AdServer has now opened a German subsidiary, based in Berlin.
Ongoing growth and gain in market share in France
This year sees the consolidation of Smart AdServer’s leadership position with over 110 customers, establishing it as a benchmark in the French ad serving market with the signature of 17 new contracts, including Meetic, Comment ça marche, NotreFamille, Seniorplanet, Carlson Wagonlit …
Strengthened competitive edge
In 2009, Smart AdServer launched 3 new versions in order to ensure its optimal adjustment to a fast- and ever-changing market.
With the launch of its integrated mobile ad serving solution, Smart AdServer has now positioned itself as a benchmark in the expanding market of mobile advertising campaigns.
Customer service teams have been strengthened in order to ensure that the optimal quality of the service is maintained.
The positive results witnessed in 2009 allow the forecast of a pleasing first semester for 2010 and have strengthened Smart AdServer’s confidence in its ability to provide sound results throughout 2010.
As Cyrille Geffray, Managing Director of Smart AdServer explains “In 2010, we will continue to be innovative both in terms of our web solutions and new opportunities such as mobile and IPTV. We will strengthen our position as a premium global ad server, which will allow us to consolidate our market share in France and to reinforce our growth hubs on an international level”.
“Quality in service continues to be one of our prime concerns; it is one of the priorities we capitalize upon in order to set ourselves apart from the rest” Cyrille Geffray concludes.
About Smart Adserver (www.smartadserver.com)
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 188 customers for 1200 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … as well as a large number of sites and companies, including Meetic, PIXmania, Reed Business, Axel Springer Hungary & Poland, Radio Canada, MSD Global, Wolters Kluwer, La Vanguardia, Canal+,Curse Gaming, Amiado…
Smart AdServer Press Contacts – Céline Poindron